Brand storytelling how to#
Brand storytelling series#

To connect with your audience-and, ideally, motivate them to share and engage with your story-you need the right content matched with the right platform.įor example, a text-dense image detailing your inspiration for starting your company isn’t optimal brand storytelling on Instagram or Snapchat. Some platforms lend themselves to spontaneous, meme-ified posts, while others lean toward more substantive, durable content. Different social media platforms sway toward different demographics and storytelling styles. What is Social Media Storytelling?īrand storytelling on social media is about using the strengths of various social platforms to deliver your narrative content to your target audience. It can be heartfelt, or funny, or captivating like a whodunit - just so long as it’s stirring the right emotions to keep the right audience invested in it. Good brand storytelling conveys something meaningful about your company’s vision and purpose. However you deliver it, you need to make sure the sense of narrative comes through, so your audience experiences it as a story. Brand storytelling can take place over any medium, including social media - where it turns out that non-traditional story forms work great. When done right, brand storytelling builds and strengthens an emotional connection between your company and your customers. The key is that it all has to mean something to your audience. Brand storytelling can be about your products, team, values, image, or anything else that makes your company unique. What is Brand Storytelling?īrand storytelling is the process of constructing a narrative about your business that resonates with your prospective customers. It’s more effective than all the whitepapers, infographics, and statistics you can muster. To turn a lead into a buyer, you need to make them feel emotion - and brand storytelling is one of the most effective ways to do that.

This matters for marketers because emotional experiences influence purchasing decisions more than dry information does. Stories have themes, characters, and structure: a beginning, a middle, and an end.Ī good story hits us right in the emotions. Of course, just listing a sequence of events isn’t enough to make us feel like the story we’re hearing is good. Oxytocin is a neurochemical that literally makes us feel good. This premise is backed up by scientific research that shows that our brains produce oxytocin when we hear a good story. As social animals, we also relate to the stories that other people tell us. Human brains are programmed to make stories out of experiences.

Brand storytelling series#

If we couldn’t think in terms of stories - to put what we experience in the context of narrative - life would seem like a chaotic series of random events.

Brand storytelling how to#

To learn how to keep your leads hooked, let’s take a closer look at brand storytelling, why it works, and how to do it right. That’s true whether we’re talking about a 500-page novel or an Instagram Story. 55% are more likely to purchase if they like the story.Īs anyone who’s tried to write the next great fantasy epic can tell you, it’s not always easy creating a narrative that captivates audiences. Not only do consumers want to hear a story, but they also want it to be a good story. According to research, 92% of consumers want advertisements to tell a story. Stories get a hold of us in a way that context-free facts and figures never can.

As humans, we’re hard-wired to make sense of the world in narrative terms. It’s not just that people love a good story.

A story that resonates is a story that is remembered. Storytelling gives you an opportunity connect with your audience to tell a story about your company and what it does. Still, many companies struggle to find effective ways to connect with their customers on social platforms.īrand storytelling : still one of the best ways to increase your brand awareness, reach new audiences, and attract more followers on social media. It’s now an indispensable part of B2B marketing strategy. Everything changed once social media took over the world. A long time ago, in an internet marketing landscape far away, B2B marketers could get away with ignoring social media.